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Meet the Member – Design Reform Oy

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Who are you?
My name is Reijo Markku, industrial designer and working as managing director at Design Reform Oy, which I founded 33 years ago.

What is your company specialized in?
Our roots are in industrial design but over our 30 years of existence we have expanded our services from brand design to dynamic marketing and training tools. In our slogan, we give a service promise that we `Design for success`. It often means strategic long-term collaboration, and understanding of broad design thinking. On the other hand, if our customer’s success depend on one missing design piece, we can solve this one problem with our expertise.

Tell us about your clients and other key shareholders or partners?
We have a wide customer base from both the public sector and the corporate world. On the public side, I could mention Helsinki and Lappeenranta. In the sector of business-side clients, we have focused on the engineering companies that are either already established their position in the international market, such as Metso, Outotec, Kone, Raute and Valmet. Or our customers are strongly on their way to international success such as Flowrox, Picosun and Mobidiag.

What services or products do you offer to other YardMate members?
Naturally, we offer YardMate companies our full range of services, from industrial design to brand design and brand management. We also have strong expertise in dynamic visualizations on the industrial 2d and 3d-field and Virtual Reality. Often, it is just world-class visualizations that open the eyes of the clients. We’ve also offer Virtual Reality content productions, which right now seems to be more and more demanded in market. The Virtual Showroom concept we developed during corona is a recommended tool for remote communication for any company that wants to stand out from its competitors, look to the future and do successful business.

What are your expectations for YardMate?
It would be great to work in shipyard sectors and to develop the industry and YardMate companies towards more and more international success. The dream would also be to be part of some great multidisciplinary development project where you could meet YardMate’s big and small businesses and tranfer the network expertise in order to create commercial product or service.

What are your future needs regarding personnel?
We are a small and vibrand design agency, but also ready to grow especially in that Virtual Reality sector. We are looking for marketing and sales professionals who really understand what our customers expect out of our expertise. On the other hand, if and when the Virtual Reality boom heats up, we also need creative VR designers.

What are your future needs regarding sub-contractors and partners?
We are constantly looking for reliable and creative subcontractors for our network who are ready to take on challenges and solve them. Who knows, if we can find subcontractors or even partners inside YardMate. We keep all doors open.

Anything else you wish to say to us?
I really hope that YardMate could become a major commercial player, able to harness the right team for each project from its professional network.

The links for the videos of these pictures:

Outotec animation

Raute virtual showroom

Picosun virtual showroom


YardMate in Tekniikka & Talous

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Ships are still to be built in Finland and sub contractor network is running with almost the full power even if the pandemic has hit hard to many industry fields. Tekniikka & Talous interviewed our CEO Kari Härkönen amongst the COO of Rauma Marine Construction (Ville Laaksonen) and Senior Researcher Tapio Karvonen from University of Turku. Read the whole article here (in Finnish).

COO of Rauma Marine Construction Ville Laaksonen
in Tekniikka & Talous

The New Energy Challenge winner: Finno Exergy

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YardMate’s member Finno Exergy Oy has won the main prize of 100 000 € in The New Energy Challenge competition organized by Shell. YardMate is a consortium providing sub-contractors, resources and innovations for the industry. YardMate’s main fields of operation are the marine and aviation industry, however their products do serve other industry fields as well. Together with Finno Exergy YardMate is creating a new wave of cost-efficient and energy-saving environmental engine solutions for ships and aeroplanes.

Tekniikka & Talous (in Finnish): Öljyjätti Shell palkitsi suomalaisyrityksen keksinnön

Read the original article: Winners New Energy Challenge 2020 announced

See video about -20% fuel consumption and CO2 emission: Finno Exergy’s video

Suomeksi | In Finnish:
YardMaten jäsenyritys Finno Exergy Oy voitti arvostetun kansainvälisen energiainnovaationkilpailun The New Energy Challengen,  jonka pääjärjestäjänä toimii Shell. Pääpalkintona oli 100 000 €. YardMate on konsortio, joka tuottaa teollisuuteen alihankkijoita, resursseja ja uusia innovaatioita. YardMaten päätoimialat ovat meriteollisuus ja ilmailu, mutta sen tuotteet ja alihankkijat palvelevat myös perinteistä teollisuutta. Yhdessä Finno Exergyn kanssa YardMate on luomassa täysin uutta linjaa meriteollisuuden ja ilmailualan energiatehokkaisiin ympäristöä säästäviin moottoriratkaisuihin.

SOKOS Hotel offer for all the YardMate Members

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As a member of YardMate, Sokos Hotels has offered all its fellow members in YardMate network preferential deals for the past two years. The benefit has been very welcome and members have enjoyed reduced rates for accommodation as well as flexible service regarding bookings during holiday periods. See the whole story behind Sokos Hotel member benefits.

To get the same discount and other YardMate member benefits, place your application via Apply for Memembership.

Meet the Member – All in Order VA

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Every office’s assistant at your service – Meet Tiina Ansell from our member company All in Order VA

Who are you?
I am Tiina Ansell, founder of All in Order VA Virtual Assistant Services and Virtual Assistant. I come from the corporate world with over 20 years of experience in working for both start-up and well-established companies. My former career has taken me abroad to work for  international companies in project coordination and business support roles. My years in various administration and management roles in fast-paced and growing companies, has given me a great understanding of what a business needs to run efficiently. I am super-organised hence I chose the name ‘All in Order VA’- it describes me and my work methodology very well.

What is your company specialized in?
We are specialized in administration, business support and project coordination services.  We work remotely and virtually with the client, unless the task requires presence at the client’s premises.

Tell us about your clients?
Our clients are business owners and companies who require assistance in business functions either on a once-off or more regular basis. They usually have a need for more hands in the business quickly, and to save time or for lack of it, and for cost efficiency, are outsourcing tasks.

What services or products do you offer to other YardMate members?
We are offering all above mentioned services in a flexible and tailor-made format.

What are your expectations for YardMate?
We wish to reach the YardMate members to introduce our services and establish how our expertise can help in managing and growing their business. We also hope that the YardMate network will help us to introduce our services to potential customers.

Anything else you wish to say to us?
It is great to be part of the YardMate team of dedicated professionals! When you are working hard, do remember that while you can do everything it may not be beneficial.

Innovation afternoon in RAUMA 5.3.2020

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is called the innovation afternoon in Rauma – 5.3. at 12 – 16.  The happening is FREE for everyone interested in

  • Research and Development (digital, automation, artificial intelligent, gaming and learning innovations)
  • Industry and corporate cooperation
  • Marine innovations

Our CEO, Kari Härkönen, is presenting new marine and ship building innovations and business models.

Join the meeting HERE!

Program in Finnish:


Turun yliopiston DI-koulutus – yritysyhteistyö & opintopolut
Mika Hannula, vararehtori, Turun yliopisto

Käsityökasvatuksen tarjoamat mahdollisuudet teknologiaoppimiseen
Eila Lindfors, professori, Turun yliopisto

Työpaikalla tapahtuva oppiminen
Kari Toivonen, koulutuspäällikkö, Logistiikka, Länsirannikon Koulutus Oy WinNova

Kehittyvät oppimisympäristöt ja yritys-oppilaitosyhteistyö
Anssi Pajala, lehtori, Logistiikan ja Merenkulun osaamisalue, Satakunnan AMK, Rauma

Innovatiivisia osaajia teknologia-aloille – MyTech
Eija Laine, yhteyskoordinaattori, Teknologiateollisuus ry

Osaava työvoima, kilpailukyky ja TKI-yhteistyö
Antti Simula, toimitusjohtaja, Rauman RS-Rakennus Oy
Rauman Yrittäjien hallituksen puheenjohtaja

Ari-Pekka Vanamo, tehtaanjohtaja, Metsä Fibre, Rauman tehdas,
Rauman kauppakamarin hallituksen varapuheenjohtaja

Kari Härkönen, toimitusjohtaja, YardMate Oy

Käsityönopettaja teknologiaoppimisen asiantuntijana perusopetuksessa
Jenni Laaksonen ja Juuso Virta, Rauman TK-kilta

Read more in Finnish HERE.

YardMate opens co-operation with Polish Maritime Cluster

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YardMate was invited to speak for the core decision makers of Polish Maritime industry. The KLASTER MORSKI / Westpomerian Maritime Cluster conference was held on Thursday-Friday the 24th and 25th at Miedzyzdroje, Poland. Beside networking and mingling YardMate got practical start for the future cooperation – for example, creating a real bridge between Polish and Finnish maritime companies to provide products and services.

Kari Härkönen, the CEO of YardMate consortium, introducing the
cutting edge co-operation model for Polish maritime decision makers.